Non-Alcoholic Wine: A Simple Alternative… or a New Playground?

There is a lot of talk about non-alcoholic wine. In the media, on social networks, at wine merchants. But behind the noise, what is really happening? Is it a fad, a supplementary market, or a deeper transformation of our consumption habits?

To get a clear picture, VinoFact analyzed the subject from two complementary angles: – 2.6 million Google searches on non-alcoholic wine between 2023 and mid-2025 – 1,831 consumer reviews on Vivino, written in 23 languages and covering 6 geographical zones

One thing is certain: non-alcoholic still and sparkling wines no longer leave anyone indifferent.

VinoFact, Local Nose, and a Dogma-Free Perspective

Behind VinoFact is William Goutx, a consumer trend analyst in the wine world, and also… Local Nose Vinodelice. The idea is not to defend or criticize non-alcoholic options, but to observe them as they are consumed, searched for, and commented on. No myths. No posturing. And what the data shows is much more interesting than a simple “yes / no” to non-alcoholic wine.

Non-Alcoholic Wine: A Market Taking Shape

First observation: the market is establishing itself. Between January 2023 and June 2025, non-alcoholic wine accumulated 2.6 million Google searches. After two years of strong growth, the first half of 2025 marks a slight pause (-1%), but it is far from running out of steam. On the contrary, searches are becoming more qualitative, more precise, and more demanding. Non-alcoholic wine is no longer limited to historical niches (pregnancy, religion, chosen sobriety), where relative interest is declining. It is gradually adopting the codes of classic wine.

Same Logic as Wine… Or Almost

Colors and Varietals: The Same Hierarchy The data is clear:

• White is growing strongly, just as in traditional wine.

• Chardonnay and Pinot Noir still dominate.

• Aromatic varietals are booming (Gewurztraminer, Viognier, Riesling…).

Non-alcoholic is no longer just trying to “replace” wine. It is drawing inspiration from its cultural benchmarks.

Rising Quality and Demands Another strong signal:

• +41% searches for non-alcoholic AND sugar-free,

• +11% for organic in the first half of 2025.

Consumers no longer want a bland compromise. They expect taste, clarity, and credibility.

What Remains Specific to Non-Alcoholic

Not everything translates directly, of course.

• January remains a month apart (Dry January = 16% of annual searches).

• Red still dominates in volume, but white is making a strong comeback.

• Bordeaux alone concentrates more searches than all other French regions combined regarding still non-alcoholic wine.

• The regulatory framework remains vague, which still hinders the segment's legitimacy.

But the most interesting part is happening elsewhere.

What Consumers Are Really Saying

By analyzing 1,831 Vivino reviews, one thing stands out: Non-alcoholic wine divides, surprises, and raises questions.

• Sparkling entertains and brings people together… but intrigues (too sweet, too much marketing).

• Red is disconcerting: often perceived as “juice,” lacking a specific occasion.

• White is settling in: more credible, more gastronomic, more socially rewarding.

• Rosé remains light, thirst-quenching, and very contextual.

👉 One fact becomes obvious: Non-alcoholic wine is no longer trying to imitate wine. It is exploring other territories: conviviality, inclusivity, and pleasure without justification.

What If Non-Alcoholic Freed Itself from Wine Codes?

This is where the subject becomes exciting. VinoFact studies show that the products that work best are not always those trying to “copy” wine. Those that assume a different grammar (ingredients, rituals, storytelling) gain legitimacy. This is exactly what certain alternatives offer—outside of wine, but designed for the table and the moment.

The Vinodelice Selection: Two Non-Alcoholic Sparklers That Change the Game

If you’re going to go non-alcoholic, you might as well go all in: at Vinodelice, we have chosen to step away from fermented grapes for a moment to introduce you to two explosive sparkling cuvées based on fermented tea.

Copenhagen Sparkling Tea Cuvée Lysegrøn (0% alc.)

Infusion of organic teas, fine bubbles, tension, freshness. A dry, gastronomic non-alcoholic sparkling wine that naturally finds its place as an aperitif or at the table. Here, we aren't trying to “act like wine,” but to offer a true tasting experience.

Copenhagen Sparkling Tea Cuvée Blå (0% alc.)

Fuller, more complex, almost vinous in its construction. A non-alcoholic sparkling wine designed for great moments, capable of accompanying a meal and seducing demanding connoisseurs.

These two cuvées perfectly illustrate what the VinoFact studies show: 👉 Non-alcoholic gains credibility when it embraces its own identity.

Non-Alcoholic Wine, What Now?

We are far from the simple “wine without.” What is emerging is a segment in its own right, with its codes, its seasons, its expectations, and its explorations. A market that is still young, imperfect, sometimes divisive… but clearly strategic.

And perhaps the real question is no longer: “Is this really wine?” But rather: “Is it good, right, and pleasant to share?”