New Aquitaine is a vast region, stretching from Poitiers in the north to Pau in the south of France. It includes Bordeaux, Cognac and Agen, terroirs full of history and know-how. Cognac, Pineau des Charentes and Armagnac have been produced in the southwest for centuries. The first two appellations extend over Charente and Charente-Maritime (with a few incursions into Dordogne and Deux-Sèvres).
Armagnac, a staple of the region since the Middle Ages, is produced in the administrative departments of Gers, Landes, and Lot-et-Garonne. The appellations of Bas-Armagnac, Haut-Armagnac and Ténarèze thrive on the alluvial fan of Lannemezan, where clays, sands and pebbles have sedimented from the erosion of the Pyrenees.